Which product, well-known for its humorous advertising, was advertised in the 1960's with the two slogans: "Small Wonder" and "Relieves Gas Pains"

The iconic slogans "Small Wonder" and "Relieves Gas Pains" were indeed part of a highly memorable advertising campaign for Volkswagen in the 1960s. This period marked a significant shift in how automobiles were marketed, largely due to the innovative work of the advertising agency Doyle Dane Bernbach (DDB). Their approach for Volkswagen was revolutionary, embracing the car's perceived shortcomings rather than trying to hide them.

The "Small Wonder" slogan cleverly highlighted the compact size of the Volkswagen Beetle, especially when compared to the large, chrome-laden American cars prevalent at the time. Instead of viewing its diminutive stature as a disadvantage, the ads positioned it as a unique selling point, emphasizing its practicality and distinct character. Similarly, "Relieves Gas Pains" was a brilliant double entendre. It directly addressed the Beetle's exceptional fuel economy, a major draw for consumers weary of the gas-guzzling vehicles dominating the market. Simultaneously, the phrase humorously played on a common ailment, creating a memorable and relatable connection with the audience.

DDB's campaigns for Volkswagen are often cited as classics in advertising history. They were characterized by their minimalist design, witty copy, and a refreshing honesty that stood out from the aspirational and often exaggerated car ads of the era. This self-deprecating yet confident tone helped Volkswagen, an unconventional German import, carve out a significant niche in the American market, turning its quirks into celebrated features and fostering a loyal following.