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18

A television comedy with moderate ratings tripled its average viewership on the May 2, 1997 broadcast. Which show, what star, why?

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entertainment

On May 2, 1997, the sitcom *Ellen* shattered its own ratings records when its main character, Ellen Morgan, came out as gay. The highly anticipated storyline mirrored star Ellen DeGeneres's own public coming-out, which she had announced just weeks earlier on the cover of Time magazine with the headline, "Yep, I'm Gay." This convergence of art and life turned the broadcast into a national media event, drawing an estimated 42 million viewers, a massive jump from the show's typical audience of around 15 million.

The landmark two-part episode was cheekily titled "The Puppy Episode." This was an inside joke referencing a network (Review) executive's suggestion that instead of having the character come out, she should just "get a puppy." The episode featured guest appearances by Oprah Winfrey as Ellen's therapist and Laura Dern as Susan, the woman who prompts Ellen's self-realization.

While the episode was a ratings triumph and is now considered a watershed moment for LGBTQ+ representation in media, it was also met with significant controversy. Several major advertisers pulled their commercials from the broadcast, and DeGeneres faced intense public and professional backlash. The show's tone shifted to focus more on LGBTQ+ themes in its final season, and it was ultimately canceled a year later, a move many attributed to the controversy. Despite the fallout (Review), the episode's cultural impact was undeniable, paving the way for greater visibility on television.