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The late 1960s marked a vibrant turning point for the American living room. While color television technology had been available since the mid-1950s, 1968 was the pivotal year it finally achieved market dominance. For the first time, U.S. sales of new color sets, at 5.8 million units, officially surpassed those of black and white models, which sold a still-impressive 5.5 million units. This milestone capped a long and expensive journey for the new technology.
This tipping point was not an overnight success but the result of several converging factors. The television sets themselves, once prohibitively expensive, had become more reliable and affordable for the average family. Just as importantly, the television networks had fully embraced the new format. By the 1966-67 season, all three major networks were broadcasting their entire primetime lineups in
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