What is the retail price of the Apple Vision Pro headset?

The Apple Vision Pro, Apple's innovative entry into the world of spatial computing, carries a retail price tag starting at $3,499. This figure was announced at its unveiling and has remained consistent for the base model, which includes 256GB of storage. The cost can increase with higher storage configurations, such as 512GB or 1TB, and additional accessories like prescription lens inserts for those who wear glasses.

This device represents Apple's first major new product category since the Apple Watch in 2015, marking a significant step into mixed reality, which blends digital content with the physical world. The Vision Pro is designed to be controlled by a user's eyes, hands, and voice, offering a unique and intuitive interface. It boasts advanced hardware, including ultra-high-resolution micro-OLED displays that pack 23 million pixels (Review), more than a 4K TV for each eye, and a powerful dual-chip design featuring Apple's M2 or M5 chip alongside a dedicated R1 chip for processing sensor input.

The premium price point positions the Vision Pro as a high-end device, targeting early tech adopters, creative professionals, and affluent consumers who are willing to invest in cutting-edge technology. Apple has emphasized the extensive research and development involved, highlighting over 5,000 patents related to the Vision Pro's creation. While considered expensive for many consumers, the device aims to offer a revolutionary experience in entertainment, productivity, and communication by creating an "infinite canvas" for apps beyond traditional displays.