What major entertainment company opened its eleventh LEGOLAND Resort in Shanghai in 2025, reported in March 2026?

Merlin Entertainments, a global leader in branded entertainment destinations, opened its eleventh LEGOLAND Resort in Shanghai in 2025. This highly anticipated resort officially welcomed guests on July 5, 2025, marking a significant expansion for the company in China, which is recognized as the world's second-biggest theme park market. The opening of LEGOLAND Shanghai Resort further solidifies Merlin's commitment to creating memorable, immersive experiences for families worldwide.

Merlin Entertainments operates a diverse portfolio of attractions beyond LEGOLAND parks, including popular brands such as Madame Tussauds, SEA LIFE aquariums, and the London Eye. The company's strategy focuses on transforming its global network (Review) of LEGOLAND Resorts into world-class destinations, leveraging its deep understanding of consumer preferences and its experience in operating international attractions. Merlin is the second-largest operator of visitor attractions and theme parks globally, demonstrating its extensive reach and expertise in the leisure industry.

The LEGOLAND Shanghai Resort itself is a sprawling destination, spanning 318,000 square meters and designed specifically for families with children aged 2-12. It features eight immersive themed lands with over 75 interactive rides, shows, and attractions, all built from millions of LEGO bricks. Notably, the resort includes unique attractions inspired by Chinese culture, such as the world's first "Monkie Kid" themed zone and a water-town style boat tour through LEGO Chinese cityscapes, offering a blend of global and local experiences.