What major tech company announced in March 2026 that its AI capabilities improved ad targeting and game engagement in 2025?

In March 2026, the major tech company Tencent announced that its significant investments in artificial intelligence had yielded substantial benefits throughout 2025, particularly in enhancing ad targeting and boosting engagement within its vast gaming portfolio. This strategic focus on AI has become a cornerstone of the company's growth, allowing it to refine its offerings across its diverse digital ecosystem.

Tencent, a world-leading internet and technology company based in China, operates across numerous sectors including social media, gaming, fintech, and cloud services. Its gaming division is one of the largest globally, featuring popular titles like "Honor of Kings" and "Peacekeeper Elite," and saw both domestic and international revenue climb significantly in 2025. The integration of AI has been crucial, accelerating content production, improving user experience, and optimizing marketing efficiency within these games.

Beyond gaming, Tencent's AI capabilities have also sharpened its advertising services. The company reported a notable increase in marketing services revenue, primarily driven by AI-powered ad targeting technology. This allowed for more precise delivery of advertisements and better engagement with users across its platforms, including its widely used WeChat ecosystem. The company's chairman and CEO, Ma Huateng, highlighted that these AI advancements reinforced healthy growth rates in 2025, providing the resources to fund even greater future investments in AI talent and infrastructure. Tencent plans to more than double its investments in AI products like its Hunyuan large language model and Yuanbao AI app in 2026, signaling a strong commitment to leading in the evolving AI landscape.