What major tourism industry expo is set to kick off in Shanghai, China, on March 29, 2026?

Get ready for a significant event in the global travel calendar as Tourism Plus Shanghai is scheduled to commence on March 29, 2026, in Shanghai, China. This major expo is a comprehensive gathering for the tourism industry, bringing together various sectors to showcase the latest innovations and trends. It is designed to be a pivotal platform for professionals and enthusiasts alike, spanning multiple venues across the city.

Tourism Plus Shanghai is not just a single exhibition, but rather a cluster of interconnected specialized events that collectively cover the entire value chain of the tourism and lifestyle sectors. This includes everything from catering and accommodation to transportation, sightseeing, shopping, and entertainment. Over six thousand exhibitors are expected to participate, presenting approximately 100,000 new products and services, with an anticipated attendance of 450,000 visitors from over 140 countries and regions.

The expansive event will be hosted across three prominent locations in Shanghai: the Shanghai World Expo Exhibition and Convention Center, the National Exhibition and Convention Center (Shanghai), and the Shanghai New International Expo Center. This extensive footprint allows for a wide array of showcases, from architectural decoration and smart hotel systems to outdoor sports, water activities, and international coffee culture festivals. The expo is recognized as a "gateway for tourism investment in Asia" and is a key component of Shanghai's strategic tourism development under its "14th Five-Year Plan," aiming to build the world's largest integrated tourism expo. It serves as a crucial hub for fostering new business models and shaping the future direction of the global tourism industry.