What popular children's character now has a new theme park in Dallas-Fort Worth, opened by Merlin Entertainments in 2025?

The beloved animated character Peppa Pig now has a dedicated theme park in the Dallas-Fort Worth area, which officially opened its gates on March 1, 2025. This new attraction, developed by Merlin Entertainments, a global leader in location-based entertainment, brings the vibrant world of Peppa and her friends (Review) to life for young visitors. It marks a significant expansion for the popular children's franchise in North America, offering families an immersive experience designed specifically for preschoolers.

Merlin Entertainments, known for operating attractions like LEGOLAND Parks, has a successful history of bringing the Peppa Pig brand to life. This Dallas-Fort Worth location is the third Peppa Pig Theme Park globally, following the initial park in Florida which opened in 2022, and another in Günzburg, Germany. Unlike some of the previous Peppa Pig attractions that were situated alongside larger LEGOLAND Resorts, the Dallas-Fort Worth park stands as its own distinct destination, reflecting the enduring and growing appeal of Peppa Pig to families worldwide.

The new theme park in North Richland Hills, Texas, is designed with little ones in mind, featuring five age-appropriate rides and nine themed play areas. Children can enjoy attractions such as Daddy Pig's Roller Coaster, Grampy Rabbit's Dinosaur Adventure, and Peppa Pig's Balloon Ride, alongside imaginative play zones like Peppa's Treehouse and the Muddy Puddles Splash Pad. The park also offers live shows and character meet-and-greets, providing a fun and engaging environment where preschoolers and their families can create lasting memories by stepping directly into Peppa's playful world.