Which brand introduced the first electric razor in 1931?

The landscape of personal grooming changed dramatically in 1931 with the introduction of the first commercially available electric razor by Schick. While earlier patents for electric razors existed, it was Colonel Jacob Schick's innovative design that truly brought dry shaving into the mainstream. Schick, a retired U.S. Army colonel, had been envisioning a "waterless shave" for years, particularly after experiencing the difficulties of shaving in cold climates during his military service. His earlier attempts included a manual razor inspired by repeating firearms, but his ultimate goal was to mechanize the shaving process.

Schick’s breakthrough came with the development of a compact electric motor capable of effectively cutting facial hair. His first marketable model, released in March 1931, featured an oscillating induction motor and a sliding cutter design. This invention revolutionized personal care, offering a convenient and efficient alternative to traditional wet shaving, which often involved soap, water, and disposable blades. The initial electric razors were quite an investment, selling for around $25, which translates to several hundred dollars in today's money.

Despite the economic challenges of the Great Depression, Schick's electric razor quickly gained traction. By 1937, over 1.5 million units had been sold, firmly establishing the electric razor industry. The appeal of dry shaving lay in its practicality—it eliminated the need for water and cream, making it ideal for travel and a modern convenience for households. While other companies soon entered the market with their own designs, including rotary cutters introduced later in the decade, Schick's pioneering effort laid the foundation (Review) for the diverse range of electric shaving devices we see today.