Which fashion brand appointed Rachel Scott, founder of Diotima, as its new creative director in December 2025?

Proenza Schouler, the esteemed American fashion house, announced the appointment of Rachel Scott, the visionary founder of Diotima, as its new creative director in September 2025. This significant leadership change followed the departure of Proenza Schouler's original founders, Jack McCollough and Lazaro Hernandez, who stepped down in January 2025 to take on new roles as co-creative directors at Loewe.

Scott's appointment marks an exciting new chapter for Proenza Schouler, a brand known for its sophisticated womenswear and accessories. Her own label, Diotima, which she launched in 2021, quickly garnered critical acclaim for its intricate craftsmanship, particularly its signature crochet work, and its celebration of Jamaican heritage. Scott's unique design sensibility, which blends artisanal techniques with a modern aesthetic, made her a compelling choice to lead the New York-based luxury brand. She has also been recognized with prestigious accolades, including the CFDA Emerging Designer of the Year in 2023 and American Womenswear Designer of the Year in 2024.

The transition saw Scott joining Proenza Schouler after having consulted with the brand's design studio for several months, contributing to the Spring 2026 collection. While taking on her new responsibilities, Scott will continue to design and lead Diotima. Her highly anticipated official debut collection for Proenza Schouler is scheduled to be presented in February 2026. This move highlights a growing trend of established fashion houses tapping into the fresh perspectives of successful independent designers to evolve their brand identities.