Which magazine, named for a type of wood, has been popular since 1945, primarily among black readers?

Launched by publisher John H. Johnson in 1945, this iconic magazine was named after a dense, dark hardwood to symbolize the beauty (Review) and richness of Black life. Johnson wanted to create a publication that would uplift and positively reflect the African American community, and the name was chosen to embody strength, elegance, and durability.

At a time when mainstream media largely ignored or negatively stereotyped Black people, the magazine provided a crucial platform. Modeled after the photo-centric format of *Life* magazine, it celebrated Black achievement, culture, and style. It showcased everything from the successes of entertainers and athletes to the everyday lives of families, politicians, and business leaders, offering a counter-narrative that was rarely seen elsewhere.

For generations, it was a fixture in Black households and businesses across America. Alongside its weekly sister publication, *Jet*, it became a cornerstone of Black media, documenting the Civil Rights Movement and chronicling the triumphs and challenges of the community it served. Its influence on American culture and journalism has been profound and lasting.