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In the mid-1960s, the pharmaceutical company William H. Rorer sought a catchy name for its new sedative, methaqualone. The company, already famous for its popular antacid Maalox, created a portmanteau for its new product. The name was derived from a combination of the phrase "quiet interlude," referencing the peaceful rest it was intended to provide, and a phonetic nod to the company's star product, Maalox. This blend of concepts gave birth to one of the most infamous brand names in pharmaceutical history.
Initially marketed as a safe, non-addictive alternative to barbiturates for treating insomnia, the drug's effects were far different than intended. It produced a state of euphoric drowsiness and disinhibition, making it a wildly popular recreational drug in the 1970s, where it earned nicknames like "ludes" and "disco biscuits." The widespread abuse, high potential (Review) for addiction, and risk of overdose
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