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8

In the final months of 1992, the first MacDonald's restaurant in Africa opened in an exotic city bordering the Atlantic Ocean - the largest city in its country. What city was it?

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CASABLANCA - other illustration
CASABLANCA — other

On December 18, 1992, the Golden Arches made their continental debut in the bustling port of Casablanca, Morocco. As the country's largest city and its primary economic hub, this Atlantic metropolis was a strategic and symbolic choice for McDonald's first foray into Africa. The opening was a massive event, drawing huge crowds eager to experience a taste of the iconic American brand.

The Casablanca launch was part of a major wave of international expansion for McDonald's in the early 1990s, following its landmark opening in Moscow in 1990. For many, the restaurant's arrival was more than just about fast food; it was a tangible symbol of globalization and a connection to Western pop culture. The success of this first location paved the way for the brand's further growth across the continent, with restaurants opening in Egypt in 1994 and South Africa in 1995.