The longest continuously published catalog in the USA was created in the 19th century for a New York department store named after its two founders, that has been selling the most modern, unique, and innovative gadgets and inventions worldwide since 1848.

For over 175 years, one retailer has consistently brought the future into American homes through its unique selection of cutting-edge inventions. This venerable institution began its journey in 1848 in New York City, founded by Alfred Hammacher and William Schlemmer. What started as a hardware store quickly evolved into a destination for the latest tools, mechanical devices, and eventually, the most innovative gadgets and gifts from around the globe. Their commitment to offering the novel and the useful established their reputation as pioneers in retail.

This dedication to discovery is perhaps best encapsulated by their catalog, which holds the distinction of being the longest continuously published catalog in the United States. First issued in the 19th century, it became a highly anticipated publication, showcasing products that often seemed straight out of science fiction. From the first pop-up toaster to the first automatic coffee maker, and even early versions of electric shavers, their pages were a window into technological advancement.

The store and its catalog became a trusted source for consumers seeking items that were not just functional, but truly revolutionary. They were known for introducing products that would later become commonplace, always seeking out the "best" or the "first" of its kind. This relentless pursuit of innovation has allowed them to remain a unique fixture in the retail landscape, continually adapting and presenting the next big thing to curious customers worldwide.