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In the mid-1990s, a cultural phenomenon took over television screens and toy aisles alike. A colorful team of "teenagers with attitude" debuted in 1993, and by the following year, their popularity had reached a fever pitch. The show's unique blend of American high school drama and dubbed Japanese action footage captivated children, creating an unprecedented demand for related merchandise. The line of action figures from Bandai, featuring each ranger, their unique weapons (Review), and their giant robotic Zords, became the must-have items for kids everywhere.
This massive demand completely overwhelmed the supply chain, leading to a frantic holiday shopping season in 1994. Stores sold out of the figures and their combining Megazord toys almost as soon as they hit the shelves. Parents scrambled from store to store, creating a shopping craze that drew comparisons to the Cabbage Patch Kids frenzy a decade earlier. This overwhelming popularity and scarcity solidified the team's position as the undisputed champions of the Christmas toy market that year, outselling every other competitor.
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