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Those lyrics kick off the title track of The Beatles' groundbreaking 1967 album, *Sgt. Pepper's Lonely Hearts Club Band*. The song acts as an introduction to the fictional group supposedly performing the album's songs for a live audience. The entire record is framed as a continuous performance by this whimsical, military-style ensemble, with the Beatles themselves adopting these creative alter egos (Review).
This concept was born after the band retired from live touring in 1966. Feeling creatively stifled by the pressures of their own fame, the persona of Sgt. Pepper's band gave them the freedom to experiment with new sounds and ideas without the baggage of
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