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The striking juxtaposition of wholesomeness and adult entertainment is central to this piece of trivia. Before she became a controversial film star, Marilyn Ann Briggs was a model whose most prominent job was appearing on the box of Ivory Snow laundry detergent. In a picture of domestic purity, she was depicted as a young mother cuddling a baby, representing the product's famous "99 and 44/100% pure" slogan. This clean-cut image made her subsequent career move all the more shocking to the public and the advertising industry.
In 1972, under the name Marilyn Chambers, she starred in the adult film "Behind the Green Door." The film was a landmark of the "Porno Chic" era, a time when adult films briefly entered mainstream cultural conversations. When her identity as the Ivory Snow model was revealed, it created a national scandal. Procter & Gamble, the makers of Ivory Snow, immediately dropped her from their campaign. The film's promoters, however, capitalized on the controversy, cleverly marketing her as "99 and 44/100% impure."
This infamous transition catapulted Chambers to a new level of stardom, making her one of the most recognized figures in the adult film industry. She would go on to have a long career in adult entertainment and also made attempts to cross over into mainstream films, including a notable role in David Cronenberg's 1977 horror movie "Rabid." Her story remains a fascinating example of the clash between mainstream advertising and the burgeoning adult film industry of the 1970s.
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