What financial institution announced in March 2026 that its AI-powered virtual assistant, Fargo, surpassed 1 billion customer interactions?

Wells Fargo (Review) recently announced a significant milestone in its digital banking efforts. In March 2026, the financial institution revealed that its AI-powered virtual assistant, Fargo, had surpassed one billion customer interactions. This achievement highlights the growing adoption of artificial intelligence in the financial sector and Wells Fargo's commitment to enhancing its digital services.

Fargo, which debuted in 2023, is integrated into the Wells Fargo Mobile app and helps customers with a variety of banking tasks. These include sending money through Zelle, paying bills, finding routing numbers, and reviewing spending and account balances through conversational interactions. The virtual assistant's ability to provide quick, secure, and personalized assistance has contributed to its widespread use. Wells Fargo's strategy is centered on being "AI-first," aiming to integrate AI as a fundamental component across its products and operations to revolutionize customer experiences and streamline internal processes.

The success of Fargo also extends to its support for Spanish-speaking customers, with over three million users engaging with the virtual assistant more than 160 million times. This demonstrates the bank's focus on creating inclusive and user-friendly experiences for a diverse customer base. Michelle Moore, Wells Fargo's head of Digital Data and Artificial Intelligence, emphasized that reaching one billion interactions is a meaningful milestone, reflecting how customers are choosing to engage with the bank every day. The bank's mobile app itself has also seen substantial growth, surpassing 33 million active users.