What product uses the advertising slogan 'The Breakfast of Champions'?

The iconic advertising slogan "The Breakfast of Champions" is famously associated with Wheaties cereal. This enduring tagline has become synonymous with athletic achievement and a healthy start to the day, making the cereal a cultural icon in the United States.

The journey of Wheaties began in 1921 with an accidental spill of wheat bran mixture onto a hot stove at the Washburn Crosby Company, which later became General Mills. Initially launched as Washburn's Gold Medal Whole Wheat Flakes in 1924, the cereal was renamed Wheaties after an employee contest. Despite its origins, the cereal initially struggled with sales and almost faced cancellation. Its fortunes changed dramatically with innovative advertising, including the world's first prerecorded commercial jingle in 1926.

The "Breakfast of Champions" slogan itself was coined in 1927 by adman Knox Reeves for a billboard at a Minneapolis baseball stadium. By 1933, the phrase was integrated into national campaigns, and General Mills officially trademarked it in 1936. This clever slogan, combined with early radio sponsorships of baseball games, cemented Wheaties' link to sports. The brand further solidified this connection by featuring prominent athletes on its boxes, a tradition that began with baseball star Lou Gehrig in 1934. Over the decades, appearing on a Wheaties box has become a significant mark of honor for athletes, elevating the cereal beyond just a breakfast food to a symbol of aspiration and success.