Which 2026 South Korean romantic comedy series on Netflix follows webtoon producer Seo Mi-rae as her virtual reality dating experiences with an 'on-demand' boyfriend begin to blur with her complicated real-life rivalries?

The South Korean romantic comedy series that fits this description is "Boyfriend on Demand (Review)." Released on Netflix on March 6, 2026, this engaging K-drama centers on Seo Mi-rae, a webtoon producer who is exhausted by her demanding career and the complexities of real-world relationships. Seeking an escape, she subscribes to a unique virtual reality dating application that offers "on-demand" boyfriends, allowing her to experience idealized romances in a digital world.

The series intricately explores how the lines between Mi-rae's digital fantasies and her actual life begin to blur. While she navigates a world of perfect virtual partners, her reality involves a complicated dynamic with her colleague and rival webtoon producer, Park Kyeong-nam. This blend of comedic virtual scenarios and the slow-burn development of real-world feelings forms the core of the show's narrative, questioning the nature of connection in an increasingly digital age.

Originally developed for MBC, "Boyfriend on Demand" was later acquired by Netflix as an original production, bringing its modern storyline and star-studded cast to a global audience. Starring Jisoo as Seo Mi-rae and Seo In-guk as Park Kyeong-nam, the series has been praised for its relatable portrayal of digital romance and the chemistry between its leads, making it a noteworthy addition to the romantic comedy genre.