What company, producer of products worn primarily by men, was founded by men named Bradley, Voorhies, and Day?

The iconic three-letter brand name is a direct initialism of its founders' last names: Siris C. Bradley, Luther H. Voorhies, and Joseph W. Day. They established their company in New York City in 1876, quickly becoming famous for their line of men's undergarments. While they initially produced a variety of apparel, it was their innovations in men's underwear that cemented their place in history.

In its early days, the company was best known for its revolutionary one-piece union suit, which combined a top and bottom into a single, button-up garment. As fashions and comfort standards evolved, BVD was at the forefront of change, introducing the modern, two-piece athletic-style underwear that would become a staple in men's wardrobes for decades. This shift from bulky wool to lighter, more comfortable cotton fabrics helped redefine personal apparel.

The brand's success was also fueled by aggressive and memorable advertising. Their slogan, "Next to Myself, I Like B.V.D. Best," became a household phrase in the early 20th century. The company's name grew so synonymous with the product that for many years, people would refer to any pair of men's briefs or undershirts simply as "BVDs," a testament to the brand's immense cultural impact.