My boss asked me to 'think big' about the quarterly goals. I told him I was thinking about my vacation. He said, 'That's not big thinking.' I said, 'I was thinking about a vacation in a country where the word quarterly doesn't exist. Where the fiscal year is just... a year. Where nobody sends a calendar invite at 4:58 PM. I was thinking about a country where the biggest quarterly goal is whether the ice cream shop is open on a Tuesday. That is the biggest thinking I can do, sir. I'm thinking at the apex.'